Welcome to the SURGE Movement Official Website!
Support the Movement!
Join the effort of the community that brought SURGE Soda back to the market! Until SURGE is available in a store near you, there is work to do!
2025 T-Shirt Giveaway!
Coca-Cola has restricted SURGE, and we must respond! Earn entries by taking action in our new Giveaway to win a SURGE T-Shirt! Every voice counts!
Call / Write to Coca-Cola
Any time Mon-Fri between 9AM - 7PM ET, Call Coca-Cola to respectfully request SURGE in your area at 1-800-GET-COKE (438-2653) or visit the Coca-Cola Contact Form!
Who are we?
The SURGE Movement is a fan-powered community recognized for the return of SURGE, a citrus soft drink that was resurrected in 2014 and formerly available from 1997-2003. The Movement remains an integral driving force of interminable activism, focusing on the brand’s growth, success, and sustainability. Read more »
Contact Us
For an initial list of FAQ, please use our Contact Form! Feel free to also contact us via private messaging at the SURGE Movement page.
it's not complicatedit's not complicated ... See moreSee less
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facts ... See moreSee less
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GAME DAY IS HERE 🏈
No matter who you are rooting for today, we are always rooting for green.
🎵 WOAH, WE’RE HALFWAY THERE! 🎵 Our billboard campaign is heating up!
Contribute and be a part of SURGE history!
👇👇👇
www.gofundme.com/f/SURGE-Billboard-V2GAME DAY IS HERE 🏈
No matter who you are rooting for today, we are always rooting for green.
🎵 WOAH, WE’RE HALFWAY THERE! 🎵 Our billboard campaign is heating up!
Contribute and be a part of SURGE history!
👇👇👇
www.gofundme.com/f/SURGE-Billboard-V2 ... See moreSee less
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Big shout-out to Coca-Cola Consumer Affairs' #1 Caller and Movement Admin, Joey! Keep up the great work! Make a product request now @800-438-2653.Big shout-out to Coca-Cola Consumer Affairs' #1 Caller and Movement Admin, Joey! Keep up the great work! Make a product request now @800-438-2653. ... See moreSee less
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React to vote + tell us why in the comments 👇
🥰 12-pack | ❤️ can | 😮 bottle
And real talk: Billboard v2 GoFundMe is 45% funded-- let's sprint to 50%! 💚React to vote + tell us why in the comments 👇
🥰 12-pack | ❤️ can | 😮 bottle
And real talk: Billboard v2 GoFundMe is 45% funded-- let's sprint to 50%! 💚 ... See moreSee less
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let's gooo 🔥let's gooo 🔥 ... See moreSee less
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we're doing it 👇we're doing it 👇 ... See moreSee less
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Twelve years ago, we did the impossible. We relaunched a legend. But today, the landscape at Coca-Cola has changed. The partners who understood our passion have moved on. In their place is a new group of people who don't know our story, or the movement YOU helped build.
WHY A BILLBOARD? WHY NOW? 📍
Our digital voices are being routed to "appropriate departments" where they are quietly ignored. We don't want to point fingers, but it is clear that brand loyalty and a huge opportunity are being overlooked.
By taking our message to a physical billboard, we are making this movement undeniable once again by expanding from the screen to the streets. Coca-Cola employees and countless Atlanta residents will have daily reminders of who we are, and see exactly what we've set out to accomplish.
MORE THAN JUST A DRINK 🥤
SURGE is not just a soda. It is a community. We mean business, and we are here to show them that there are many reasonable avenues to bring SURGE back. The rest is up to them, but the message will be loud and clear.
SURGE 👏 WAS 👏 FUMBLED 👏
We want to be clear that SURGE was a huge success when it was relaunched. We'd know, we had first hand insight. Internal changes shook things up, and SURGE ended up in the wrong hands. It quietly disappeared from shelves in recent years.
We believe that there are passionate employees at Coca-Cola that would love to get their hands on and build up a relaunch campaign for SURGE. We hope this billboard can help get those types of conversations going there.
We are simply here to advocate for SURGE enthusiasts around the country 💚
OUR GOALS:
✅ Visibility: Forcing the conversation outside of ignored calls and emails.
✅ Accountability: Showing the "new guard" the power of this movement. We won't quietly disappear into the night.
✅ Impact: Proving that our loyalty is tangible, permanent, and a worthwhile investment.
JOIN THE FIGHT 👊
We are ready to turn the volume up and bring SURGE back.
Are YOU with us!? LET'S GO!!! 🔥🔥🔥
SHOW YOUR SUPPORT 👇👇👇
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Donate to SURGE Billboard v2 – SAME SIGN. SAME FANS. ROUND TWO!!!, organized by SURGE Movement
Donate to SURGE Billboard v2 – SAME SIGN. SAME FANS. ROUND TWO!!!, organized by SURGE Movement
In March 2013, a bunch of broke SURGE fans did something absolu… SURGE Movement needs your support for SURGE Billboard v2 – SAME SIGN. SAME FANS. ROUND TWO!!!Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email
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OKAY SURGE NATION... IT'S GO TIME!!!
Hit a reaction, comment "BRING BACK SURGE!!!" and SHARE this post so it lands right on a desk at Coke HQ!!!
Coca-Cola, do something. The #ReSURGEnce starts NOW!!!
#SURGEMovement #BringBackSURGE
Bringing SURGE back takes an army - and this is how you can help in 2 minutes:
1) Contribute to BILLBOARD v2! YES! You HEARD THAT RIGHT! www.gofundme.com/surge-billboard-v2
2) Call Coca-Cola and request SURGE: 1-800-GET-COKE
3) Submit a SURGE product request (quick form): www.coca-colacompany.com/contact-us/contact-us-form
4) Enter the SURGE T-Shirt Giveaway: supportsurge.com
Also, be sure to comment "CALLED" if you make the call - we'll track the total!OKAY SURGE NATION... IT'S GO TIME!!!
Hit a reaction, comment "BRING BACK SURGE!!!" and SHARE this post so it lands right on a desk at Coke HQ!!!
Coca-Cola, do something. The #ReSURGEnce starts NOW!!!
#SURGEMovement #BringBackSURGE
Bringing SURGE back takes an army - and this is how you can help in 2 minutes:
1) Contribute to BILLBOARD v2! YES! You HEARD THAT RIGHT! www.gofundme.com/surge-billboard-v2
2) Call Coca-Cola and request SURGE: 1-800-GET-COKE
3) Submit a SURGE product request (quick form): www.coca-colacompany.com/contact-us/contact-us-form
4) Enter the SURGE T-Shirt Giveaway: supportsurge.com
Also, be sure to comment "CALLED" if you make the call - we'll track the total! ... See moreSee less
Call Now
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Bingo, you were more than an admin to the SURGE Movement. You were a true friend and brother. Hope you are resting easy up there. We all miss you ❤. ... See moreSee less
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🥹 ... See moreSee less
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SURGE girls represent 👌 ... See moreSee less
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Happy heavenly birthday Aaliyah ... See moreSee less
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Mello Yello has its place, but SURGE is a legend. While one falls flat, the other has a dedicated following that refuses to let the fire die. Let your voice be heard! Which side of history are you on? ... See moreSee less
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A throwback we all need ... See moreSee less
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🤔🤔 ... See moreSee less
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New signage is up as of this weekend! Huge thanks to everyone who made this possible-- the final install came out even better than we hoped! ... See moreSee less
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the new year millennial hangover ... See moreSee less
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Happy New Years SURGE fam! May 2026 be the year SURGE returns in full force. ... See moreSee less
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POV: me chugging SURGE in middle school about to unleash the loudest detention worthy belch in the gym ... See moreSee less
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please click the post and comment on Ozark Coca-Cola's post. Let me know what you want! ... See moreSee less
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take me back 🥹 ... See moreSee less
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Happy Holidays, everyone! 🎄⛄ ... See moreSee less
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If you know, you know... now prove it 📞🔥 call 1-800-GET-COKE and ask for SURGE!!!! Comment "CALLED" when you do!If you know, you know... now prove it 📞🔥 call 1-800-GET-COKE and ask for SURGE!!!! Comment "CALLED" when you do! ... See moreSee less
Call Now
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our thoughts exactly ... See moreSee less
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How far does your dedication go? 🤔 ... See moreSee less
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Happy Thanksgiving SURGE fam! ... See moreSee less
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Interesting study. You would think these findings would land SURGE in the "sustain" category, but we haven't heard a word.
By the way, there's no Diet Cherry Coke Movement. However, there are hundreds of thousands of SURGE fans, still loyal despite years of fumbling the brand, ready and waiting for its return with open arms.
Coca-Cola, it's time to do the right thing. Not for us, but for the loyal consumers of an awesome and incredibly undervalued brand. Bring SURGE back. Permanently. ... See moreSee less
Coca-Cola brings back an iconic soda flavor ‘permanently’
Coca-Cola brings back an iconic soda flavor ‘permanently’
The beverage company is looking for an edge while it fights a variety of headwinds.Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email
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where's the lie? 🤷♂️where's the lie? 🤷♂️ ... See moreSee less
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Throwback to 10 years ago we SURGED the streets of Los Angeles with Pauly Shore. ... See moreSee less
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Do the right thing, Coke. It's time to bring SURGE back. For real.Do the right thing, Coke. It's time to bring SURGE back. For real. ... See moreSee less
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One job, Coke. One job. ... See moreSee less
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the scars remind us that the past is real 😔 ... See moreSee less
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Happy National Cat Day to one of our very own, Joey's cat, SURGE.
He brought the chaos, the cuddles, and the citrus energy every single day.
2013 - 8/5/18.
The Movement misses you, little legend.Happy National Cat Day to one of our very own, Joey's cat, SURGE.
He brought the chaos, the cuddles, and the citrus energy every single day.
2013 - 8/5/18.
The Movement misses you, little legend. ... See moreSee less
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It's time. Another billboard, or two, or three. We want to hear from YOU. Give us a message that YOU think Coca-Cola should hear.It's time. Another billboard, or two, or three. We want to hear from YOU. Give us a message that YOU think Coca-Cola should hear. ... See moreSee less
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Mr. Pibb returns!
As someone who has been disappointed in Coca-Cola's direction for the last several years, I genuinely believe this is a step in the right direction for the first time in a long time.
Even if there were other factors that pushed Coca-Cola to do this, Mr. Pibb has always deserved its rightful spot in the beverage portfolio without the 'Xtra' -- and with legitimate backing.
Coke, remember to nourish your smaller brands. Giving Mr. Pibb real, long-term support is a strategic investment, not just a nod to a niche product. This is about playing the long game, not just chasing instant gratification.
Here's a promise: when you recognize the fans of your smaller brands, you build powerful relationships that don't stay in a silo. That goodwill improves your image and impacts your company positively-- more than you know or understand.
There's another brand we can think of there too. How about SURGE next? Let's talk before we launch a new billboard 😉.
-EvanMr. Pibb returns!
As someone who has been disappointed in Coca-Cola's direction for the last several years, I genuinely believe this is a step in the right direction for the first time in a long time.
Even if there were other factors that pushed Coca-Cola to do this, Mr. Pibb has always deserved its rightful spot in the beverage portfolio without the 'Xtra' -- and with legitimate backing.
Coke, remember to nourish your smaller brands. Giving Mr. Pibb real, long-term support is a strategic investment, not just a nod to a niche product. This is about playing the long game, not just chasing instant gratification.
Here's a promise: when you recognize the fans of your smaller brands, you build powerful relationships that don't stay in a silo. That goodwill improves your image and impacts your company positively-- more than you know or understand.
There's another brand we can think of there too. How about SURGE next? Let's talk before we launch a new billboard 😉.
-Evan ... See moreSee less
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Happy Birthday to the guy who started it all with Save SURGE, Eric K. ... See moreSee less
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a lost relic 💚 ... See moreSee less
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Happy Birthday Matt ... See moreSee less
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😏 ... See moreSee less
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💯 ... See moreSee less
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It's not a fever dream. Yes, it's called URGE, and Coca-Cola Norway believes in consumer voice and demand.It's not a fever dream. Yes, it's called URGE, and Coca-Cola Norway believes in consumer voice and demand. ... See moreSee less
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11 years ago today, our voices proved too loud to ignore. We, the fans, made the impossible happen and brought SURGE back from the dead.
The cans may have faded from shelves, but our passion hasn't. So let's make them hear us one more time. On the 11th anniversary of our victory, what's your message for Coca-Cola? Sound off below! 🗣️📢11 years ago today, our voices proved too loud to ignore. We, the fans, made the impossible happen and brought SURGE back from the dead.
The cans may have faded from shelves, but our passion hasn't. So let's make them hear us one more time. On the 11th anniversary of our victory, what's your message for Coca-Cola? Sound off below! 🗣️📢 ... See moreSee less
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Happy Birthday admin Joey. ... See moreSee less
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Happy Heavenly Birthday to the Green Ranger. His power, courage, and spirit inspired a generation of SURGE fans and his candle still burns bright. ... See moreSee less
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you know what to do 👇 ... See moreSee less
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we would have been outraged too 😤😏 ... See moreSee less
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24 years later, our hearts still mourn 🙏. ... See moreSee less
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The real console wars 🍕🥤 Which side are you on? ... See moreSee less
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