Pictured: Darin Carlson, VP of Sales & Marketing for Viking Coca-Cola and SURGE Movement Admin Joey's late Grandpa Jim.

Jim, grandpa, or bapa as we called him as kids was truly a great man. He lived life full of joy and happiness. While as of today he is no longer with us, his time on earth will not be forgotten.

I met Darin in 2015 after driving from Washington to Minnesota to attend a special event in honor of Admin Matt Winans and the rest of the Movement community. When Darin learned my grandpa lived nearby but had never tried SURGE, he was quick to help and hand delivered a 12 pack and a Super Fan t-shirt to my grandpa.

Until we can get cans and bottles back on the market, let's do a virtual sip of SURGE in honor of a truly great man.

Grandpa Jim, I love you, I miss you, and I will continue to make you proud.

Your grandson and SURGE Movement Admin Joey.Pictured: Darin Carlson, VP of Sales & Marketing for Viking Coca-Cola and SURGE Movement Admin Joey's late Grandpa Jim.

Jim, grandpa, or bapa as we called him as kids was truly a great man. He lived life full of joy and happiness. While as of today he is no longer with us, his time on earth will not be forgotten.

I met Darin in 2015 after driving from Washington to Minnesota to attend a special event in honor of Admin Matt Winans and the rest of the Movement community. When Darin learned my grandpa lived nearby but had never tried SURGE, he was quick to help and hand delivered a 12 pack and a Super Fan t-shirt to my grandpa.

Until we can get cans and bottles back on the market, let's do a virtual sip of SURGE in honor of a truly great man.

Grandpa Jim, I love you, I miss you, and I will continue to make you proud.

Your grandson and SURGE Movement Admin Joey. ... See moreSee less

but for real, we miss it 😭💚 ... See moreSee less

Happy Thanksgiving, SURGE Family!

We hope your holiday was filled with joy, delicious food, and cherished moments. Your support for SURGE means the world to us and we are thankful for every one of you. Remember, every call to Coke at 800-438-2653 counts in keeping our favorite soda alive.

Thank you for your continued support. Together, let's keep the SURGE spirit thriving!Happy Thanksgiving, SURGE Family!

We hope your holiday was filled with joy, delicious food, and cherished moments. Your support for SURGE means the world to us and we are thankful for every one of you. Remember, every call to Coke at 800-438-2653 counts in keeping our favorite soda alive.

Thank you for your continued support. Together, let's keep the SURGE spirit thriving! ... See moreSee less

👽 ... See moreSee less

Happy Birthday to SURGE legend Eric K. ... See moreSee less

because moderation... ... See moreSee less

😏 ... See moreSee less

😉 ... See moreSee less

In the deep web of all things SURGE came the Fudge Lady. She took our triumph and amplified it. May she now rest in peace. ... See moreSee less

Nine years ago today we accomplished a feat that most considered impossible. Our Movement called forth the very first revival of a discontinued Coca-Cola brand in their 128-year history.

From selling out Amazon’s entire inventory within 1 hour and becoming the #1 Bestselling Grocery Item on their platform, to the madly successful Southeast Test Runs, to the Regional Expansions of over 1/3rd the nation, followed by the Pacific Northwest, Southcentral, and New England expansions, the 16oz SKU ignited a fully loaded wave of exhilaration, excitement, and triumph among our nation’s SURGE fans.

In this process came Frozen SURGE, Fountain OG & Red Bery Blast SURGE, 12oz SURGE in the CCBCC territory, finally expanding to nationwide Freestyle SURGE with a SURGE Zero option and three additive flavor profiles. At this point, we have come to know the latter very well… Too well, actually... Lifelong fans of this brand know it deserves much more than a touchscreen button at a Burger King.

These fans are you! The fans that understand what the brand truly represents, and it’s not just a soda. Best described, we believe SURGE is a lifestyle. It’s a taste of nostalgia, the elixir of life, the nectar of the Gods, an American Dream, and of course the most Kickass Citrus Soda to ever exist in our lifetimes.

If corporations truly understood this the way we do, SURGE would already be everywhere. But internal turnover and mixed appreciation among its stepping-stone leadership have largely been the recipe for its current state. We hold onto hope that new team members will see the promise in this brand and accompany that with perseverance and passion like in the past.

Until then, we will continue to SURGE! After all, we are one of the most resilient fanbases out there having already undergone a 12-year hiatus. Our passion will never die, nor will our fight to ensure that SURGE gets the recognition it deserves. So this is to you, Coca-Cola: the ball’s in your court to provide the packaging options we desire! The path to profitability is right there for the taking.

TO ALL SURGE FANS: WHETHER YOU WANT 12OZ CANS, 20OZ / 2L BOTTLES, OR FOUNTAIN SURGE IN YOUR AREA... MAKE YOUR REQUEST NOW!

1. Any day, or even daily between the hours of 9AM-7PM ET, please leave a Product Request for SURGE @ 1-800-GET-COKE (438-2653)!

2. Any hour of any day, please submit a Product Request via their Contact Form @ www.coca-colacompany.com/about-us/contact-usNine years ago today we accomplished a feat that most considered impossible. Our Movement called forth the very first revival of a discontinued Coca-Cola brand in their 128-year history.

From selling out Amazon’s entire inventory within 1 hour and becoming the #1 Bestselling Grocery Item on their platform, to the madly successful Southeast Test Runs, to the Regional Expansions of over 1/3rd the nation, followed by the Pacific Northwest, Southcentral, and New England expansions, the 16oz SKU ignited a fully loaded wave of exhilaration, excitement, and triumph among our nation’s SURGE fans.

In this process came Frozen SURGE, Fountain OG & Red Bery Blast SURGE, 12oz SURGE in the CCBCC territory, finally expanding to nationwide Freestyle SURGE with a SURGE Zero option and three additive flavor profiles. At this point, we have come to know the latter very well… Too well, actually... Lifelong fans of this brand know it deserves much more than a touchscreen button at a Burger King.

These fans are you! The fans that understand what the brand truly represents, and it’s not just a soda. Best described, we believe SURGE is a lifestyle. It’s a taste of nostalgia, the elixir of life, the nectar of the Gods, an American Dream, and of course the most Kickass Citrus Soda to ever exist in our lifetimes.

If corporations truly understood this the way we do, SURGE would already be everywhere. But internal turnover and mixed appreciation among its stepping-stone leadership have largely been the recipe for its current state. We hold onto hope that new team members will see the promise in this brand and accompany that with perseverance and passion like in the past.

Until then, we will continue to SURGE! After all, we are one of the most resilient fanbases out there having already undergone a 12-year hiatus. Our passion will never die, nor will our fight to ensure that SURGE gets the recognition it deserves. So this is to you, Coca-Cola: the ball’s in your court to provide the packaging options we desire! The path to profitability is right there for the taking.

TO ALL SURGE FANS: WHETHER YOU WANT 12OZ CANS, 20OZ / 2L BOTTLES, OR FOUNTAIN SURGE IN YOUR AREA... MAKE YOUR REQUEST NOW!

1. Any day, or even daily between the hours of 9AM-7PM ET, please leave a Product Request for SURGE @ 1-800-GET-COKE (438-2653)!

2. Any hour of any day, please submit a Product Request via their Contact Form @ www.coca-colacompany.com/about-us/contact-us ... See moreSee less

beep beep 🚕 ... See moreSee less

Happy belated birthday to one of our very own admins, Joey. We're grateful to know you! 🎂🥳Happy belated birthday to one of our very own admins, Joey. We're grateful to know you! 🎂🥳 ... See moreSee less

perfect combo 💥 ... See moreSee less

RIP Bob Barker. You were a huge part of our childhood. ... See moreSee less

happy birthday to the guy who started it all ... See moreSee less

take me back 😩 ... See moreSee less

the nectar of the gods being harvested from a sacred lake ... See moreSee less

Best response to this riddle below wins a vintage 20oz SURGE:

www.facebook.com/CocaColaConsolidated/posts/pfbid027VjiUoWwmqh7XKv611sbUsmJcDoCkNABDp5TmbKLKYQc2V... ... See moreSee less

it's SURGE time 😍⏰it's SURGE time 😍⏰ ... See moreSee less

anyone got one of these? 😏 ... See moreSee less

There is nothing we won't do for SURGE 😏There is nothing we won't do for SURGE 😏 ... See moreSee less

🙌 ... See moreSee less

Burger King WILL do it Your Way! Show us what you've filled with SURGE.Burger King WILL do it Your Way! Show us what you've filled with SURGE. ... See moreSee less

Hey Burger King, summer is heating up! Talk to your friends at Coca-Cola. Let's make it happen 🤝.Hey Burger King, summer is heating up! Talk to your friends at Coca-Cola. Let's make it happen 🤝. ... See moreSee less

that's a lot of carbos 😍that's a lot of carbos 😍 ... See moreSee less

drop your username 😏👇 ... See moreSee less

heaven 😍 ... See moreSee less

👌 ... See moreSee less

SOMEONE who works at Coke wants to know what YOU think of Freestyle SURGE. Let 'em know, because you never know who's listening👂👀.SOMEONE who works at Coke wants to know what YOU think of Freestyle SURGE. Let 'em know, because you never know who's listening👂👀. ... See moreSee less

90s icons ✨Perfection in its purest form. ... See moreSee less

We hear you, and we're working on a new campaign so that our collective voices are heard loud & clear 🦖We hear you, and we're working on a new campaign so that our collective voices are heard loud & clear 🦖 ... See moreSee less

✨😏 ... See moreSee less

decisions were made ... See moreSee less

we scrolled too far tonight so you don't have towe scrolled too far tonight so you don't have to ... See moreSee less