Welcome to the SURGE Movement Official Website!
Support the Movement!
Join the effort of the community that brought SURGE Soda back to the market! Until SURGE is available in a store near you, there is work to do!
2026 T-Shirt Giveaway!
Coca-Cola has restricted SURGE, and we must respond! Earn entries by taking action in our new Giveaway to win a SURGE T-Shirt! Every voice counts!
Call / Write to Coca-Cola
Any time Mon-Fri between 9AM - 7PM ET, Call Coca-Cola to respectfully request SURGE in your area at 1-800-GET-COKE (438-2653) or visit the Coca-Cola Contact Form!
Who are we?
The SURGE Movement is a fan-powered community recognized for the return of SURGE, a citrus soft drink that was resurrected in 2014 and formerly available from 1997-2003. The Movement remains an integral driving force of interminable activism, focusing on the brand’s growth, success, and sustainability. Read more »
Contact Us
For an initial list of FAQ, please use our Contact Form! Feel free to also contact us via private messaging at the SURGE Movement page.
🚨🚨🚨 ... See moreSee less
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This is what peak fridge performance looks like. 🥶 ... See moreSee less
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🤔 ... See moreSee less
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OFFICIAL SOFT DRINK OF THE NHL. 🏒
Yeah… SURGE did that.OFFICIAL SOFT DRINK OF THE NHL. 🏒
Yeah… SURGE did that. ... See moreSee less
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You can end this very easily, Coca-Cola. ... See moreSee less
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LET'S GO SURGE NATION... the new CEO at Coca-Cola, Henrique Braun, starts TODAY!!!
This is an opportunity. We have been here before.
When we pushed hard enough to be heard in 2014, Coca-Cola senior leadership did not ignore us-- they listened. Sandy Douglas, then President of Coca-Cola North America, was the one who told us we had won. SURGE came back because our Movement refused to be ignored.
After SURGE fell into the wrong hands, we kept pushing. We sent letters directly to CEO James Quincey. Clear, powerful, impossible to miss. He never responded. Not once.
That is the difference leadership makes.
Today is a reset. And this time, we are not hoping, we are coming in with proof. We know what happens when this Movement gets in front of the right people.
We have done this before, and we will do it again.
WANT 12OZ CANS, 20OZ / 2L BOTTLES, OR FOUNTAIN SURGE IN YOUR AREA?
MAKE YOUR REQUEST NOW... between 9AM-7PM ET!!!! Leave a Product Request for SURGE @ 📞 1-800-GET-COKE (438-2653) and make sure they document your zip code! ⚡
What does this brand truly mean to you? Please also write a personal note to Coca-Cola by submitting a Product Request via their Contact Form @ www.coca-colacompany.com/about-us/contact-us
TOGETHER... WE WILL SUCCEED AGAIN!LET'S GO SURGE NATION... the new CEO at Coca-Cola, Henrique Braun, starts TODAY!!!
This is an opportunity. We have been here before.
When we pushed hard enough to be heard in 2014, Coca-Cola senior leadership did not ignore us-- they listened. Sandy Douglas, then President of Coca-Cola North America, was the one who told us we had won. SURGE came back because our Movement refused to be ignored.
After SURGE fell into the wrong hands, we kept pushing. We sent letters directly to CEO James Quincey. Clear, powerful, impossible to miss. He never responded. Not once.
That is the difference leadership makes.
Today is a reset. And this time, we are not hoping, we are coming in with proof. We know what happens when this Movement gets in front of the right people.
We have done this before, and we will do it again.
WANT 12OZ CANS, 20OZ / 2L BOTTLES, OR FOUNTAIN SURGE IN YOUR AREA?
MAKE YOUR REQUEST NOW... between 9AM-7PM ET!!!! Leave a Product Request for SURGE @ 📞 1-800-GET-COKE (438-2653) and make sure they document your zip code! ⚡
What does this brand truly mean to you? Please also write a personal note to Coca-Cola by submitting a Product Request via their Contact Form @ www.coca-colacompany.com/about-us/contact-us
TOGETHER... WE WILL SUCCEED AGAIN! ... See moreSee less
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rare SURGE item ⚽ ... See moreSee less
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🙂↔️🙂↔️ ... See moreSee less
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IYKYK 😎 ... See moreSee less
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Remember when green meant SURGE? 🍀 ... See moreSee less
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From SURGE Superfan, Will B. 🔥🔥🔥 ... See moreSee less
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sigh ... See moreSee less
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🥹 ... See moreSee less
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the scars remind us that the past is real 🥹 ... See moreSee less
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some people will say it's fake but it was the perfect summersome people will say it's fake but it was the perfect summer ... See moreSee less
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Whooaaaaa we're half way there 🎶Whooaaaaa we're half way there 🎶 ... See moreSee less
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Remember when SURGE was everywhere? Coca-Cola, explain yourself. ... See moreSee less
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Want to be a part of the reason SURGE returns?
Donate now @ gofund.me/47bd2a86d ... See moreSee less
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Bring me back... donate to our SURGE billlboard: gofund.me/47bd2a86d ... See moreSee less
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We know you love SURGE, but do you LOVE it enough to become an elite? ... See moreSee less
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it's not complicatedit's not complicated ... See moreSee less
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facts ... See moreSee less
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GAME DAY IS HERE 🏈
No matter who you are rooting for today, we are always rooting for green.
🎵 WOAH, WE’RE HALFWAY THERE! 🎵 Our billboard campaign is heating up!
Contribute and be a part of SURGE history!
👇👇👇
www.gofundme.com/f/SURGE-Billboard-V2GAME DAY IS HERE 🏈
No matter who you are rooting for today, we are always rooting for green.
🎵 WOAH, WE’RE HALFWAY THERE! 🎵 Our billboard campaign is heating up!
Contribute and be a part of SURGE history!
👇👇👇
www.gofundme.com/f/SURGE-Billboard-V2 ... See moreSee less
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Big shout-out to Coca-Cola Consumer Affairs' #1 Caller and Movement Admin, Joey! Keep up the great work! Make a product request now @800-438-2653.Big shout-out to Coca-Cola Consumer Affairs' #1 Caller and Movement Admin, Joey! Keep up the great work! Make a product request now @800-438-2653. ... See moreSee less
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React to vote + tell us why in the comments 👇
🥰 12-pack | ❤️ can | 😮 bottle
And real talk: Billboard v2 GoFundMe is 45% funded-- let's sprint to 50%! 💚React to vote + tell us why in the comments 👇
🥰 12-pack | ❤️ can | 😮 bottle
And real talk: Billboard v2 GoFundMe is 45% funded-- let's sprint to 50%! 💚 ... See moreSee less
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let's gooo 🔥let's gooo 🔥 ... See moreSee less
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we're doing it 👇we're doing it 👇 ... See moreSee less
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Twelve years ago, we did the impossible. We relaunched a legend. But today, the landscape at Coca-Cola has changed. The partners who understood our passion have moved on. In their place is a new group of people who don't know our story, or the movement YOU helped build.
WHY A BILLBOARD? WHY NOW? 📍
Our digital voices are being routed to "appropriate departments" where they are quietly ignored. We don't want to point fingers, but it is clear that brand loyalty and a huge opportunity are being overlooked.
By taking our message to a physical billboard, we are making this movement undeniable once again by expanding from the screen to the streets. Coca-Cola employees and countless Atlanta residents will have daily reminders of who we are, and see exactly what we've set out to accomplish.
MORE THAN JUST A DRINK 🥤
SURGE is not just a soda. It is a community. We mean business, and we are here to show them that there are many reasonable avenues to bring SURGE back. The rest is up to them, but the message will be loud and clear.
SURGE 👏 WAS 👏 FUMBLED 👏
We want to be clear that SURGE was a huge success when it was relaunched. We'd know, we had first hand insight. Internal changes shook things up, and SURGE ended up in the wrong hands. It quietly disappeared from shelves in recent years.
We believe that there are passionate employees at Coca-Cola that would love to get their hands on and build up a relaunch campaign for SURGE. We hope this billboard can help get those types of conversations going there.
We are simply here to advocate for SURGE enthusiasts around the country 💚
OUR GOALS:
✅ Visibility: Forcing the conversation outside of ignored calls and emails.
✅ Accountability: Showing the "new guard" the power of this movement. We won't quietly disappear into the night.
✅ Impact: Proving that our loyalty is tangible, permanent, and a worthwhile investment.
JOIN THE FIGHT 👊
We are ready to turn the volume up and bring SURGE back.
Are YOU with us!? LET'S GO!!! 🔥🔥🔥
SHOW YOUR SUPPORT 👇👇👇
... See moreSee less
Learn More
Donate to SURGE Billboard v2 – SAME SIGN. SAME FANS. ROUND TWO!!!, organized by SURGE Movement
Donate to SURGE Billboard v2 – SAME SIGN. SAME FANS. ROUND TWO!!!, organized by SURGE Movement
In March 2013, a bunch of broke SURGE fans did something absolu… SURGE Movement needs your support for SURGE Billboard v2 – SAME SIGN. SAME FANS. ROUND TWO!!!Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email
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OKAY SURGE NATION... IT'S GO TIME!!!
Hit a reaction, comment "BRING BACK SURGE!!!" and SHARE this post so it lands right on a desk at Coke HQ!!!
Coca-Cola, do something. The #ReSURGEnce starts NOW!!!
#SURGEMovement #BringBackSURGE
Bringing SURGE back takes an army - and this is how you can help in 2 minutes:
1) Contribute to BILLBOARD v2! YES! You HEARD THAT RIGHT! www.gofundme.com/surge-billboard-v2
2) Call Coca-Cola and request SURGE: 1-800-GET-COKE
3) Submit a SURGE product request (quick form): www.coca-colacompany.com/contact-us/contact-us-form
4) Enter the SURGE T-Shirt Giveaway: supportsurge.com
Also, be sure to comment "CALLED" if you make the call - we'll track the total!OKAY SURGE NATION... IT'S GO TIME!!!
Hit a reaction, comment "BRING BACK SURGE!!!" and SHARE this post so it lands right on a desk at Coke HQ!!!
Coca-Cola, do something. The #ReSURGEnce starts NOW!!!
#SURGEMovement #BringBackSURGE
Bringing SURGE back takes an army - and this is how you can help in 2 minutes:
1) Contribute to BILLBOARD v2! YES! You HEARD THAT RIGHT! www.gofundme.com/surge-billboard-v2
2) Call Coca-Cola and request SURGE: 1-800-GET-COKE
3) Submit a SURGE product request (quick form): www.coca-colacompany.com/contact-us/contact-us-form
4) Enter the SURGE T-Shirt Giveaway: supportsurge.com
Also, be sure to comment "CALLED" if you make the call - we'll track the total! ... See moreSee less
Call Now
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Bingo, you were more than an admin to the SURGE Movement. You were a true friend and brother. Hope you are resting easy up there. We all miss you ❤. ... See moreSee less
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🥹 ... See moreSee less
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SURGE girls represent 👌 ... See moreSee less
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Happy heavenly birthday Aaliyah ... See moreSee less
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Mello Yello has its place, but SURGE is a legend. While one falls flat, the other has a dedicated following that refuses to let the fire die. Let your voice be heard! Which side of history are you on? ... See moreSee less
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A throwback we all need ... See moreSee less
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🤔🤔 ... See moreSee less
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New signage is up as of this weekend! Huge thanks to everyone who made this possible-- the final install came out even better than we hoped! ... See moreSee less
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the new year millennial hangover ... See moreSee less
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Happy New Years SURGE fam! May 2026 be the year SURGE returns in full force. ... See moreSee less
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POV: me chugging SURGE in middle school about to unleash the loudest detention worthy belch in the gym ... See moreSee less
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please click the post and comment on Ozark Coca-Cola's post. Let me know what you want! ... See moreSee less
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take me back 🥹 ... See moreSee less
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Happy Holidays, everyone! 🎄⛄ ... See moreSee less
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If you know, you know... now prove it 📞🔥 call 1-800-GET-COKE and ask for SURGE!!!! Comment "CALLED" when you do!If you know, you know... now prove it 📞🔥 call 1-800-GET-COKE and ask for SURGE!!!! Comment "CALLED" when you do! ... See moreSee less
Call Now
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our thoughts exactly ... See moreSee less
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How far does your dedication go? 🤔 ... See moreSee less
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Happy Thanksgiving SURGE fam! ... See moreSee less
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Interesting study. You would think these findings would land SURGE in the "sustain" category, but we haven't heard a word.
By the way, there's no Diet Cherry Coke Movement. However, there are hundreds of thousands of SURGE fans, still loyal despite years of fumbling the brand, ready and waiting for its return with open arms.
Coca-Cola, it's time to do the right thing. Not for us, but for the loyal consumers of an awesome and incredibly undervalued brand. Bring SURGE back. Permanently. ... See moreSee less
Coca-Cola brings back an iconic soda flavor ‘permanently’
Coca-Cola brings back an iconic soda flavor ‘permanently’
The beverage company is looking for an edge while it fights a variety of headwinds.Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email
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where's the lie? 🤷♂️where's the lie? 🤷♂️ ... See moreSee less
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Throwback to 10 years ago we SURGED the streets of Los Angeles with Pauly Shore. ... See moreSee less
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