SURGE Movement

Welcome to the SURGE Movement Official Website!

Support the Movement!

Join the effort of the community that brought SURGE Soda back to the market! Until SURGE is available in a store near you, there is work to do!

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Benefit the Fundraiser!

Campaign for SURGE’s future to help get it back on every single store shelf where it belongs! With the support of our membership, we can accomplish ANYTHING!

View the Fundraiser »

Get Your SURGE Online!

This requires an Amazon Prime account, so if you don't have one, either have a friend or family member share theirs with you FOR FREE, or start a Free 30-day Trial.

View on Amazon »

Name a better superhero group... well wait 😏

Name a better superhero group... we'll wait 😏Name a better superhero group... we'll wait 😏 ... See moreSee less

The Squad 🔥

The Squad 🔥 ... See moreSee less

We never thought wed find true love at a Burger King either 💚

We never thought we'd find true love at a Burger King either 💚We never thought we'd find true love at a Burger King either 💚 ... See moreSee less

Hey Ashton Kutcher, that you?

Hey Ashton Kutcher, that you? ... See moreSee less

{-o-o-} 🌑🔑

{-o-o-} 🌑🔑 ... See moreSee less

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👀

👀 ... See moreSee less

SURGE Movement ... See moreSee less

SURGE Movement's cover photo ... See moreSee less

SURGE Movement's cover photo ... See moreSee less

Dear Coca-Cola,

We know there are some incredibly talented people working on the next game plan for SURGE, the greatest tasting beverage to ever exist with brand loyalty that rivals all competition in the CSD genre. However, it's been quite some time and there are still a legion of people who simply cannot wait to get their hands on that familiar citrus flavor!

As a Movement, it's our job to remind you how incredibly unique and promising this brand is, along with its fan base that is ready to not only meet, but exceed your expectations for long-term success and sustainability. Our Movement is ready to take on any next initiatives to help you reach these victories.

⚠️ MOVEMENT MEMBERS -- PLEASE COMMENT YOUR POSITIVE IDEAS!! THIS WILL HELP OUR NEW FRIENDS ON COCA-COLA’S SURGE TEAM SPARK THE EMERALD FIRES OF GREATNESS! ⚠️

Stand by for more 💚❤️
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Answer to Trivia Tuesday Question 1: SURGE was first officially used in commerce on Sunday, February 2nd, 1997, exactly one week after it was first announced in a commercial for Super Bowl XXXI. Zero people got this correct! Better luck this week for Question 2 below!

Answer to Trivia Tuesday Question 1: SURGE was first officially used in commerce on Sunday, February 2nd, 1997, exactly one week after it was first announced in a commercial for Super Bowl XXXI. Zero people got this correct! Better luck this week for Question 2 below! ... See moreSee less

Introducing Trivia Tuesday! Each Tuesday evening we will be asking a SURGE trivia question to see how many of you are up on your facts. Answers to follow each Tuesday. Ready? Set... Go!

Introducing Trivia Tuesday! Each Tuesday evening we will be asking a SURGE trivia question to see how many of you are up on your facts. Answers to follow each Tuesday. Ready? Set... Go! ... See moreSee less

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Baby SURGE do do do do do do do do 🦈 💚

Baby SURGE do do do do do do do do 🦈 💚 ... See moreSee less

Rest assured, SURGE isnt going away despite the rumors. Coca-Cola has been working incredibly hard behind the scenes to ensure this. 

SURGE is still available at Burger King Freestyle locations and well have some rad announcements sooner than later once we get word 💚❤️.

Rest assured, SURGE isn't going away despite the rumors. Coca-Cola has been working incredibly hard behind the scenes to ensure this.

SURGE is still available at Burger King Freestyle locations and we'll have some rad announcements sooner than later once we get word 💚❤️.Rest assured, SURGE isn't going away despite the rumors. Coca-Cola has been working incredibly hard behind the scenes to ensure this.

SURGE is still available at Burger King Freestyle locations and we'll have some rad announcements sooner than later once we get word 💚❤️.
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If your childhood looked like this, it rocked 🔥🔥🔥.

If your childhood looked like this, it rocked 🔥🔥🔥. ... See moreSee less

😭 💚

😭 💚 ... See moreSee less

If Coca-Cola were listening, what would you recommend they do with SURGE? ... See moreSee less

SURGE superfan Joey C. wishing everyone a happy Monday!

SURGE superfan Joey C. wishing everyone a happy Monday! ... See moreSee less

Lit Weekend Starter Pack 🔥

Lit Weekend Starter Pack 🔥 ... See moreSee less

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😍 ... See moreSee less

URGE is killin it in Norway 🔥

URGE is killin' it in Norway 🔥URGE is killin' it in Norway 🔥 ... See moreSee less

🔥🔥🔥

🔥🔥🔥 ... See moreSee less

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💚

💚 ... See moreSee less

💛

💛 ... See moreSee less

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Happy Holidays, everyone!

Happy Holidays, everyone! ... See moreSee less

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🤔

🤔 ... See moreSee less

13 year old me that fell asleep with the TV on ... See moreSee less

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Zombie who? Not us!
We have an exciting update directly from Coca-Cola. 

We can confirm that Surge is not being discontinued. We will be exiting the brand from the bottle/can business and will be serving it exclusively in food service settings. We are committed to working collaboratively with the Surge Movement to make this a smooth transition—one that is an exciting next step that provides Surge fans with the best possible experience.

A note from the Movement 👇

Wed like to be 100% transparent that as Coca-Cola is transitioning brands during these challenging times, and while some of them will not make the cut, Coca-Cola recognizes our loyal community and potential in SURGE. This new initiative gives SURGE a long overdue chance to succeed long-term with reinvigorated excitement and the opportunity to take the brand nationwide. 

Rest assured, our ultimate goal is to have SURGE available in 20oz bottles and 12oz cans nationwide. Although this new chapter is initially a step in a different direction than our ultimate goal, it is a necessary step to move the brand forward and, from what were hearing, carries with it promising things to come. As long as SURGE has YOUR support, the sky is the limit. 

We appreciate the new team at Coca-Cola for giving us this opportunity to be a part of this process, taking consumer feedback to heart, finding opportunities to give SURGE new life, and working with us to rebuild SURGE in 2021.

Zombie who? Not us!
We have an exciting update directly from Coca-Cola.

"We can confirm that Surge is not being discontinued. We will be exiting the brand from the bottle/can business and will be serving it exclusively in food service settings. We are committed to working collaboratively with the Surge Movement to make this a smooth transition—one that is an exciting next step that provides Surge fans with the best possible experience."

A note from the Movement 👇

We'd like to be 100% transparent that as Coca-Cola is transitioning brands during these challenging times, and while some of them will not make the cut, Coca-Cola recognizes our loyal community and potential in SURGE. This new initiative gives SURGE a long overdue chance to succeed long-term with reinvigorated excitement and the opportunity to take the brand nationwide.

Rest assured, our ultimate goal is to have SURGE available in 20oz bottles and 12oz cans nationwide. Although this new chapter is initially a step in a different direction than our ultimate goal, it is a necessary step to move the brand forward and, from what we're hearing, carries with it promising things to come. As long as SURGE has YOUR support, the sky is the limit.

We appreciate the new team at Coca-Cola for giving us this opportunity to be a part of this process, taking consumer feedback to heart, finding opportunities to give SURGE new life, and working with us to rebuild SURGE in 2021.Zombie who? Not us!
We have an exciting update directly from Coca-Cola.

"We can confirm that Surge is not being discontinued. We will be exiting the brand from the bottle/can business and will be serving it exclusively in food service settings. We are committed to working collaboratively with the Surge Movement to make this a smooth transition—one that is an exciting next step that provides Surge fans with the best possible experience."

A note from the Movement 👇

We'd like to be 100% transparent that as Coca-Cola is transitioning brands during these challenging times, and while some of them will not make the cut, Coca-Cola recognizes our loyal community and potential in SURGE. This new initiative gives SURGE a long overdue chance to succeed long-term with reinvigorated excitement and the opportunity to take the brand nationwide.

Rest assured, our ultimate goal is to have SURGE available in 20oz bottles and 12oz cans nationwide. Although this new chapter is initially a step in a different direction than our ultimate goal, it is a necessary step to move the brand forward and, from what we're hearing, carries with it promising things to come. As long as SURGE has YOUR support, the sky is the limit.

We appreciate the new team at Coca-Cola for giving us this opportunity to be a part of this process, taking consumer feedback to heart, finding opportunities to give SURGE new life, and working with us to rebuild SURGE in 2021.
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If Coke was watching and you could only have one, which would you choose?

If Coke was watching and you could only have one, which would you choose? ... See moreSee less

Cover Video v1Cover Video v1 ... See moreSee less

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Happy Anniversary! 6 years ago we made the most EPIC comeback in history. 

Thank you.

Happy Anniversary! 6 years ago we made the most EPIC comeback in history.

Thank you.
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The hype was REAL 🔥 ... See moreSee less

Minnesota Twins pitcher Sergio Romo modeling his new warmup shirt for todays game!

Minnesota Twins' pitcher Sergio Romo modeling his new warmup shirt for today's game!Minnesota Twins' pitcher Sergio Romo modeling his new warmup shirt for today's game! ... See moreSee less

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Who are we?

The SURGE Movement is a fan-powered community recognized for the return of SURGE, a citrus soft drink that was resurrected in 2014 and formerly available from 1997-2003. The Movement remains an integral driving force of interminable activism, focusing on the brand’s growth, success, and sustainability. Read more »

Contact Us

contact@surgemovement.org

For an initial list of FAQ, please use our Contact Form! Feel free to also contact us via private messaging at the SURGE Movement page.

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