Welcome to the SURGE Movement Official Website!
Support the Movement!
Join the effort of the community that brought SURGE Soda back to the market! Until SURGE is available in a store near you, there is work to do!
Benefit the Fundraiser!
Campaign for SURGE’s future to help get it back on every single store shelf where it belongs! With the support of our membership, we can accomplish ANYTHING!
Get Your SURGE Online!
This requires an Amazon Prime account, so if you don't have one, either have a friend or family member share theirs with you FOR FREE, or start a Free 30-day Trial.
Who are we?
The SURGE Movement is a fan-powered community recognized for the return of SURGE, a citrus soft drink that was resurrected in 2014 and formerly available from 1997-2003. The Movement remains an integral driving force of interminable activism, focusing on the brand’s growth, success, and sustainability. Read more »
Contact Us
For an initial list of FAQ, please use our Contact Form! Feel free to also contact us via private messaging at the SURGE Movement page.
Name a better superhero group... we'll wait 😏Name a better superhero group... we'll wait 😏 ... See moreSee less
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The Squad 🔥 ... See moreSee less
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SURGE Movement ... See moreSee less
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SURGE Movement's cover photo ... See moreSee less
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Dear Coca-Cola,
We know there are some incredibly talented people working on the next game plan for SURGE, the greatest tasting beverage to ever exist with brand loyalty that rivals all competition in the CSD genre. However, it's been quite some time and there are still a legion of people who simply cannot wait to get their hands on that familiar citrus flavor!
As a Movement, it's our job to remind you how incredibly unique and promising this brand is, along with its fan base that is ready to not only meet, but exceed your expectations for long-term success and sustainability. Our Movement is ready to take on any next initiatives to help you reach these victories.
⚠️ MOVEMENT MEMBERS -- PLEASE COMMENT YOUR POSITIVE IDEAS!! THIS WILL HELP OUR NEW FRIENDS ON COCA-COLA’S SURGE TEAM SPARK THE EMERALD FIRES OF GREATNESS! ⚠️
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Answer to Trivia Tuesday Question 1: SURGE was first officially used in commerce on Sunday, February 2nd, 1997, exactly one week after it was first announced in a commercial for Super Bowl XXXI. Zero people got this correct! Better luck this week for Question 2 below! ... See moreSee less
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Introducing Trivia Tuesday! Each Tuesday evening we will be asking a SURGE trivia question to see how many of you are up on your facts. Answers to follow each Tuesday. Ready? Set... Go! ... See moreSee less
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Baby SURGE do do do do do do do do 🦈 💚 ... See moreSee less
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Rest assured, SURGE isn't going away despite the rumors. Coca-Cola has been working incredibly hard behind the scenes to ensure this.
SURGE is still available at Burger King Freestyle locations and we'll have some rad announcements sooner than later once we get word 💚❤️.Rest assured, SURGE isn't going away despite the rumors. Coca-Cola has been working incredibly hard behind the scenes to ensure this.
SURGE is still available at Burger King Freestyle locations and we'll have some rad announcements sooner than later once we get word 💚❤️. ... See moreSee less
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If your childhood looked like this, it rocked 🔥🔥🔥. ... See moreSee less
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If Coca-Cola were listening, what would you recommend they do with SURGE? ... See moreSee less
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SURGE superfan Joey C. wishing everyone a happy Monday! ... See moreSee less
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URGE is killin' it in Norway 🔥URGE is killin' it in Norway 🔥 ... See moreSee less
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Save TaB Soda has been launched to save the brand from its recent rule of extinction by Coca-Cola. They've got a lot planned including a Mass Call-In Day Tomorrow! We know what the power of the people can do ✊! Wishing the best of luck to our friends, Save TaB soda!! ... See moreSee less
Save TaB Soda
Save TaB Soda
We are TaB fans looking for a way to save our beloved soda from the history books. Coca-Cola announced it would discontinue TaB at the end of 2020. We are trying to convince them to keep it around! Note: We are not affiliated with Coca-Cola.Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email
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Zombie who? Not us!
We have an exciting update directly from Coca-Cola.
"We can confirm that Surge is not being discontinued. We will be exiting the brand from the bottle/can business and will be serving it exclusively in food service settings. We are committed to working collaboratively with the Surge Movement to make this a smooth transition—one that is an exciting next step that provides Surge fans with the best possible experience."
A note from the Movement 👇
We'd like to be 100% transparent that as Coca-Cola is transitioning brands during these challenging times, and while some of them will not make the cut, Coca-Cola recognizes our loyal community and potential in SURGE. This new initiative gives SURGE a long overdue chance to succeed long-term with reinvigorated excitement and the opportunity to take the brand nationwide.
Rest assured, our ultimate goal is to have SURGE available in 20oz bottles and 12oz cans nationwide. Although this new chapter is initially a step in a different direction than our ultimate goal, it is a necessary step to move the brand forward and, from what we're hearing, carries with it promising things to come. As long as SURGE has YOUR support, the sky is the limit.
We appreciate the new team at Coca-Cola for giving us this opportunity to be a part of this process, taking consumer feedback to heart, finding opportunities to give SURGE new life, and working with us to rebuild SURGE in 2021.Zombie who? Not us!
We have an exciting update directly from Coca-Cola.
"We can confirm that Surge is not being discontinued. We will be exiting the brand from the bottle/can business and will be serving it exclusively in food service settings. We are committed to working collaboratively with the Surge Movement to make this a smooth transition—one that is an exciting next step that provides Surge fans with the best possible experience."
A note from the Movement 👇
We'd like to be 100% transparent that as Coca-Cola is transitioning brands during these challenging times, and while some of them will not make the cut, Coca-Cola recognizes our loyal community and potential in SURGE. This new initiative gives SURGE a long overdue chance to succeed long-term with reinvigorated excitement and the opportunity to take the brand nationwide.
Rest assured, our ultimate goal is to have SURGE available in 20oz bottles and 12oz cans nationwide. Although this new chapter is initially a step in a different direction than our ultimate goal, it is a necessary step to move the brand forward and, from what we're hearing, carries with it promising things to come. As long as SURGE has YOUR support, the sky is the limit.
We appreciate the new team at Coca-Cola for giving us this opportunity to be a part of this process, taking consumer feedback to heart, finding opportunities to give SURGE new life, and working with us to rebuild SURGE in 2021. ... See moreSee less
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If Coke was watching and you could only have one, which would you choose? ... See moreSee less
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Happy Anniversary! 6 years ago we made the most EPIC comeback in history.
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The hype was REAL 🔥 ... See moreSee less
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Minnesota Twins' pitcher Sergio Romo modeling his new warmup shirt for today's game!Minnesota Twins' pitcher Sergio Romo modeling his new warmup shirt for today's game! ... See moreSee less
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